Loyalty
Everyone now speaks of loyalty, platforms, cash back, collection points and electronic purse, making confusion between the potential and functions of existing solutions and the needs or requirements that the company intends to meet.
But what does loyalty really mean? Beyond the pompous definitions or marketing, loyalty tends to maximize the purchases made by a customer making it "faithful", or linking it to if over time and selling as many products as possible among those in the catalog.
So a loyal customer is the one who made 100 his basket of goods, always buys from us all that of that 100 is present in our catalog.
BUILDING CUSTOMER LOYALTY HAS NEVER BEEN EASIER
Why is it important to use a promotional engine?
Loyalty indicates the set o marketing actions aimed at maintaining existing customers and is achieved mainly through a series of strategies aimed at creating the highest degree of customer satisfaction. Thanks to our platform it is simple and fast!
Our loyalty platform was created for the management of customer benefits. The heart of the platform is a Database Marketing system that records on a server the personal data of customers and their interactions with the outside world.
These two sets of collected data are linked by a powerful Promotional Engine that automates the management of benefits, promotions, communications and other marketing actions, customizing them for each cluster of customers: from simple communication through notification, SMS or email, up to the issue of coupons or instant win.
WHAT MUST BE DONE TO ACHIEVE THIS?
KNOW
It is essential to first analyze the buying behavior of customers, habits and then use the collected data to segment them into distinct groups.
INFORM
Having created the groups, we study the marketing strategy and define the objectives to be achieved. After that choosing the information campaign, it creates ivolvement.
PROMOTE
Based ont eh groups and campaigns set up, we study the most suitable promotions for the purpose and the mos suitable means for their promotion.
VERIFY
It analyzes the rate of return on investment and which activity has yielded the most results.
Our loyalty platform has been designed to allow the relationship with the customer in real-time, it is in fact conceived with an "online" philosophy. Real time connectivity allows:
- Record the customer's purchase information
- Build customer loyalty
- Managing a monetics program
- Facilitate the choice of a gift with a prepaid credit
- Multiple cards, one collection
- Activate promotions related to a discount
- Activate promotions related to a coupon / voucher
- Keep your loyalty program alive with instant contests
- Enable integration of multiple loyalty campaigns
- Allows simplified premium management
- Tie the sale to the products
- Manage your personal data in a simple and complete way
- Be able to use any card encoding
- Enhance the loyalty program by rewarding loyal costumers
- Communicating with your customers
- Customize the ticket issued to the customer
- Manage any type of currency
- The automatic acquisition of personal data
FEATURE
PROFILING
Our solution complies with the GDPR and allows a complete profiling of the customer and certification of the contact fields (email and mobile). The platform has a secure and efficiente transactional database, which allows you to record, in real time, all the actions carried out by the customer base through the various device.
ACTIONS IN REAL TIME
The platform takes any action in real time and can define to respond to the info received with coupons, vouchers, InstantWin, etc.. as well as inform by email and SMS, receipt or tickets issued by the Pos or Front-end cash desk.
MANAGEMENT OF PROMOTIONAL CAMPAIGNS
You can manage a promotional campaign, from the management of the prize catalogue, to the management of co-marketing activities and campaign monitoring with reserved areas of back office or customer...